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Axiom Logo
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Nonprofit

Assessing New Markets to Meet Global Expansion Goals

Opportunity:

In support of its strategic plan, a US-based not for profit professional association needed to evolve internationally in order to maintain their market leadership. Already serving professionals in more than 75 countries, the organization needed a consistent method for evaluating and investing in new markets.

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Inside-out Approach to Strategic Planning Creates Re-Alignment of Priorities

Opportunity:

Developing a new strategic plan to address the current and emerging needs of its members was the top priority for the world’s largest membership association for corporate counsel. The new CEO and Board of Directors realized that traditional commercial approaches to strategic planning would not be as effective, given the organization’s unique market-leading position.

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