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Aneysha Pearce

Background

Aneysha is an accomplished management consultant with more than 20 years experience helping Fortune 500 companies in various industries develop and execute brand, marketing, reputation, and innovation strategies. Her background includes a blend of hands-on marketing leadership and business strategy consulting.

Her experience and capabilities include data-driven strategic analysis, brand strategy, brand architecture, brand positioning, portfolio management, communications strategy, marketing planning, reputation strategy, and innovation strategy. Her recent projects include work across both B2B and B2C industries where she has led the development of corporate reputation programs, customer experiences, brand identities, positionings, and architectures for her clients.

On an interpersonal level, clients respect and count on Aneysha because she understands the needs of senior executives and because of how she helps guide them in achieving their goals.

Previous experience

Prior to Axiom, Aneysha founded Lakeview Strategies, a brand, marketing, communications, and reputation strategy consulting firm. She was also was an Associate Partner at Prophet where she led engagements for Sempra Energy, United Airlines, Hewlett-Packard, Mattel, Wells Fargo, Blue Cross Blue Shield, and General Electric, among others and was a frequent speaker and workshop leader at branding conferences and the practice leader of Prophet’s corporate reputation offering. Prior to that, Aneysha did strategy consulting at Accenture and strategic business planning at the Pepsi-Cola Company, a division of PepsiCo.

Publications and Affiliations

Aneysha has published whitepapers on a variety of marketing topics and is frequently quoted in Fortune, Marketing Week, Media Post and other publications. She is a luminary member of the Chicago chapter of the Step Up Women’s Network.

Education

Aneysha earned her MBA in Marketing and Finance from the University of Chicago Booth School of Business and a B.S. in Finance from Penn State University.

Personal note

“One of the rewards of being an advisor to my clients is that I’m inspired to constantly think about ways we can make their brands more authentic, more relevant, and more meaningful to their customers.”

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