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Lei Tong


Lei Tong is a highly analytical and quantitative business strategy advisor who finds ways to integrate his technical background to help senior leaders solve strategic challenges and drive business and services model innovation through technology.

Lei possesses significant experience and skill in the development of complex quantitative models to help organizations understand the design constraints of new business models, trade-offs between strategic decisions and the impact of various environmental scenarios.

Areas of Expertise:

  • Business Model Design: Advanced financial and scenario modeling, business model generation
  • Innovation: High-tech and services pilot design and implementation, product and services design and development
  • Growth Strategies: Corporate development, investment due diligence, competitive assessment, channel program design
  • Analytics: Statistical analysis and predictive modeling, algorithm development, design optimization

To reach Lei by phone call 773.717.6098 or via email to ltong@axiomcp.com

Previous Experience:

Prior to joining Axiom, Lei spent seven years in management consulting with Houlihan Lokey Strategic Consulting (formerly Bridge Strategy Group) and Roland Berger Strategy Consultants. His consulting engagements span a variety of different industries with a focus on high tech, industrials, automotive, aerospace and energy.

At Houlihan Lokey Strategic Consulting, he managed the delivery and implementation of several growth projects around corporate development, services strategy, sales channel improvement and electric vehicle smart-grid integration.

At Roland Berger, Lei collaborated with numerous senior managers across North America and Europe on a wide variety of strategic issues, with focus on corporate development, restructuring and business process improvements.

Prior to management consulting, Lei served as a systems engineer and lead designer with Honeywell Aerospace. He holds five patents for his designs used in military and commercial aviation.


Lei earned his MBA from the University of Cambridge (UK), and Master and Bachelor of Science degrees in Mechanical Engineering from the University of Notre Dame and the University of Michigan, respectively.

Personal Note:

I try not to be everything to everyone, but focus on where I can add the most value to the people in my life and to my clients.

“We know from myths and fairy tales that there are many different kinds of powers in this world. One child is given a light saber, another a wizard’s education. The trick is not to amass all the different kinds of power, but to use well the kind you’ve been granted.”

― Susan Cain

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