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Axiom Logo
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Strategy

Strategy

Our approach to strategy development, whether the work is done at the corporate or business unit level, for a publicly traded or privately owned company, industry association or social services nonprofit, is about helping clients answer the big strategic questions: Which businesses should we be in? How do we win? What are the best ways of reaching our desired markets?

Strategy development is an interlocking series of choices that define how an organization will achieve and sustain a competitive advantage.

  • Interlocking – All the elements of the organization need to fit together in a way that points every one and every activity in the same direction.
  • Choices – About where, and where not, to compete (markets and segments); how to compete (competitive position and differentiation); and what to invest in (your most important priorities).
  • Competitive advantage – Finding a way to be both different and better than competitors and then translating that into added value for your customers.

Clients appreciate our focus on helping them expand what they can do in the future and helping them prepare for strategy execution from the very beginning of a project. We help them connect the dots between strategic intent and the organizational model and talent required to execute the plan.

And because developing a strategy can be contentious, they value our help with the often-messy work of creating executive alignment. Furthermore, we’re thorough but purposeful and efficient in our analysis and recommendations.

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