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Strategic Planning from the Inside

Innovative nonprofit organization leaders are tossing out traditional commercial approaches to strategic planning and instead approaching strategy from the inside out. As recent examples at the Association of Corporate Counsel (ACC) and the Center for Audit Quality (CAQ) demonstrate, a member-centric approach that focuses foremost on mission attainment rather than relying on corporate, “outside in” strategic planning tools can put an organization on firm footing for years to follow.

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