Opportunity | In order to evolve and grow profitably to effectively to meet the needs of its members the world’s largest membership association for corporate counsel needed a new strategic plan. The new CEO and Board of Directors realized that traditional commercial approaches to strategic planning would not be effective, given the organization’s unique market-leading position. So they needed to approach the development planning process with something unique and tailored to the needs of the organization.
Approach | Rather than applying traditional outside-in strategic planning approaches (e.g. relying on external scans and competitor analyses), the Axiom team employed an inside-out approach that: