David Crosswhite, Partner

David Crosswhite brings over 25 years of experience advising organizations on their growth strategy and innovation agendas.  He has served as a trusted advisor to Fortune 500 and Global 1000 organizations in multiple industries on their corporate venturing, new business incubation, new product pipeline development, or new go-to-market strategies.  David has particular expertise in working with organizations to build systematic innovation capabilities in the form of Innovation Centers of Excellence, new venture groups, and working with the broader organization on innovation readiness with their skills, systems, processes, measures, incentives, and leadership engagement.


Prior to Axiom Consulting Partners, David spent nearly 20 years guiding the innovation practices as a Managing Director at both Strategos and ITC Business Group.  As a Founding Partner at both he worked to develop the practices and their industry leading views on how to build systemic innovation capability for large and legacy organizations.  David has also worked with the strategy practices at both Gemini Consulting and Kaufman Hall applying his expertise to consumer-centric innovation within their technology/C4 and healthcare practices respectively.

Notable Achievements

  • Strategy Development and Execution:  Working with the senior team of an industrial components manufacturer, David led a team which created a transformative new growth strategy focusing the organization on a new business model targeting a more focused set of industries and approaching them in a highly differentiated and technology-enabled manner.
  • Innovation agenda development:  Working with a leading consumer packaged goods company David assisted in catalyzing a strategic innovation agenda which was the anchor for more than doubling the top-line revenues within a five-year timeframe.
  • Organizational development and transformation:  David partnered with a leading consumer goods company on a multi-year initiative to develop sustained systematic capability across multiple geographies and business units, leading to a long-running cadence of product and business model innovations which helped them further extend their industry leading position.
  • Innovation Centers of Excellence:  David has partnered with numerous organizations across multiple industries to design tailored approaches to creating Innovation COEs, incubators and corporate venturing units.

Publications & Affiliations

David writes and speaks regularly on the topics of strategic innovation and organizational capability-building.  In addition to his book, The Innovator’s Field Guide, he has authored articles for Strategy & Leadership, Business Strategy Series, and multiple trade journals in healthcare and other industries.  His work has been documented in Harvard Business School and Corporate Executive Board case studies as well as books authored by various other innovation-focused authors and academics.  David speaks at industry and company conferences and serves as a Guest Lecturer for Executive Education at Notre Dame’s Mendoza School of Business.


David earned his MBA at the Kellogg Graduate School of Management at Northwestern University and holds a BS in Engineering from Lehigh University.

Contact David:

312.202.3001 ·  dcrosswhite@axiomcp.com

Personal note

Organizations are built to do exactly what they do.  Innovation, by definition, is about thinking and doing differently.  Organizations who want to be ambidextrous and agile are deliberate about skilling-up and organizing to do so.

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