Lee Shoquist has significant experience in professional services and B2B marketing, aligning brand identity and strategic business priorities with marketing initiatives that both support business development and increase market profile. With a focus on how marketing can address client issues and concerns, drive leading edge thinking and enhance and build relationships, Lee has experience in a variety or marketing-related activities related to strategy, business development, digital and editorial/public relations.
Prior to joining Axiom Consulting Partners, Lee was Director of Marketing at Campbell & Company, a consulting firm focused on helping non-profit organizations effectively fundraise, recruit and communicate. He also served in marketing at executive search firm Spencer Stuart, where he managed global marketing initiatives for a variety of industry and functional practices around the world. Earlier, he was the Director of Marketing for Capital H Group, a consultancy specializing in talent and organizational effectiveness, and he also managed marketing for Sibson Consulting, a professional services consulting firm focused on executive compensation and human capital effectiveness. Lee is also an active member of and frequent lecturer in the Chicago Arts & Culture community, and a long-time member of the Chicago Film Critics Association.
Lee holds a Bachelor of Arts from Columbia College in Chicago.
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While traditional perceptions of ‘marketing’ might suggest the tactical or perhaps promotional, marketing today is about people and partnerships, connecting, sharing, adding value to the conversations important to rapidly evolving organizations and to those that help advance the futures of their industries.